Mint® Awarded 2020 World Heart Day contract for third year…
We are proud to announce that Mint have been awarded the contract for World Heart Day 2020 for the third year running.
World Heart Day is a global event celebrated by an estimated 2 billion people every year on 29 September. Created by the World Heart Federation, World Heart Day informs people around the globe that CVD, including heart disease and stroke, is the world’s leading cause of death claiming 17.9 million lives each year, and highlights the actions that individuals can take to prevent and control CVD. It aims to drive action to educate people that by controlling risk factors such as tobacco use, unhealthy diet and physical inactivity, at least 80% of premature deaths from heart disease and stroke could be avoided.
World Heart Day is a global campaign during which individuals, families, communities, and governments around the world participate in activities to take charge of their heart health and that of others. Through this campaign, the World Heart Federation unites people from all countries and backgrounds in the fight against the CVD burden and inspires and drives international action to encourage heart-healthy living across the world.
Mint have been proudly providing creative solutions and services across the World Heart Federation’s organisation since 2014, but in 2018 and 2019 were awarded the contract to deliver campaign materials supporting and promoting the event, translated across 42 languages. Including multiple posters for print and digital display, marketing for social media, Facebook and Twitter, online and email banners, translated logo artwork and infographics, in total over 2000 pieces of artwork were created for World Heart Day 2019’s online resource.
We have enjoyed the opportunity, and sometimes typographic challenge, presented by working with some of the world’s most unique letterforms. But come 29 September this project carries a great deal of satisfaction and pride for us.
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