A BIG thank you to Vanisha & Jodie at Boult Wade Tennant
What a nice surprise today when I opened a strange shaped box to find a bottle of something nice to congratulate on my work anniversary, from the fabulous Vanisha and Jodie at Boult Wade Tennant. It’s hard to believe where the last 20 years have gone (or that i’m even old enough!!!) It’s now been 9 years of working with Boult Wade Tennant and the talented marketing team. Thanks so much you are both so thoughtful.
Mint® awarded contract for Midlands Engine
We are proud to announce that Mint® has been awarded the contract for Midlands Engine. The Midlands Engine partnership brings together public sector partners and businesses to complement the activity of local and combined authorities, LEPs, universities, businesses and others. Powering regeneration for the whole of the Midlands region, its communities and the wider UK. We are already working on initial projects, providing exhibition stand and event comms, brochure design, display and branding for social media and wider marketing.
Midlands Engine adds to our growing portfolio of clients in this region, which already include the University of Birmingham and City-REDI.
Check out the portfolio section of our website over the forthcoming months to see examples of our work for this new and exciting client.
Here’s to a great 2020!
Our 24th year! And to all our clients, business partners, colleagues, family and friends here’s to a healthy and prosperous 2020.
Wishing you all a very happy Christmas and New Year
On behalf of the team at Mint we would like to wish all our clients, suppliers, family and friends a very happy Christmas and prosperous 2020. Our studios will be closed from lunchtime on Friday 20 December until Thursday 2 January. But during the break if you need to contact us urgently please call our out of hours number 07790 595868.
Mint® Awarded 2020 World Heart Day contract for third year…
We are proud to announce that Mint have been awarded the contract for World Heart Day 2020 for the third year running.
World Heart Day is a global event celebrated by an estimated 2 billion people every year on 29 September. Created by the World Heart Federation, World Heart Day informs people around the globe that CVD, including heart disease and stroke, is the world’s leading cause of death claiming 17.9 million lives each year, and highlights the actions that individuals can take to prevent and control CVD. It aims to drive action to educate people that by controlling risk factors such as tobacco use, unhealthy diet and physical inactivity, at least 80% of premature deaths from heart disease and stroke could be avoided.
World Heart Day is a global campaign during which individuals, families, communities, and governments around the world participate in activities to take charge of their heart health and that of others. Through this campaign, the World Heart Federation unites people from all countries and backgrounds in the fight against the CVD burden and inspires and drives international action to encourage heart-healthy living across the world.
Mint have been proudly providing creative solutions and services across the World Heart Federation’s organisation since 2014, but in 2018 and 2019 were awarded the contract to deliver campaign materials supporting and promoting the event, translated across 42 languages. Including multiple posters for print and digital display, marketing for social media, Facebook and Twitter, online and email banners, translated logo artwork and infographics, in total over 2000 pieces of artwork were created for World Heart Day 2019’s online resource.
We have enjoyed the opportunity, and sometimes typographic challenge, presented by working with some of the world’s most unique letterforms. But come 29 September this project carries a great deal of satisfaction and pride for us.
Check back here for more news on the varied and interesting projects we work on.
Christmas presents for our amazing clients. Can anyone guess what’s inside?
It’s that time of year again, our tree is up in the studio, it’s looking festive outside in the street and we’ve been busy wrapping our first batch of presents to ship out to our overseas clients on Monday. There’s no prize for a correct answer, but can anyone guess what’s inside? Comment below, humorous suggestions welcome!
Yorkshire construction firm Onewood Group launches new website
This week has seen the launch of another exciting new website out of our studios. Over the past months we have been working with construction industry expert Tom Wood in developing branding solutions, website and integrated social platforms for the Onewood group of companies. https://www.onewoodgroup.co.uk
This has coincided with the start of work on their high profile commercial development at Royd’s Way, Keighley. Onewood Group is a forward thinking and dynamic group of companies that provide the complete construction service, from land acquisition, investment and financial services, to inception, design, development, to sales and property management. They are a progressive company who have combined traditional business principles with modern ideas and as such required branding and a website that embodied both sets of ideologies and their market positioning. The website has been built with a WordPress platform for cost effective content management, with added attention to best practice foundations for organic SEO, blog and social media management integration.
Fiona – My First Year at Mint
Author: Fiona Grimshaw
Spring is approaching thankfully, and in a couple of months I will have been working at MINT for a whole year! Wow, time has certainly flown. Thrown in at the deep end – I certainly wasn’t complaining, within a couple of weeks of starting I found myself at one of our high profile client events, sipping champagne and cocktails whilst watching London turn from day to night from the 32nd floor of The Shard.. what a view!
Where have I come from to join Mint? Well, so far I have enjoyed a 27 year career working a graphic designer and now at senior/creative director level in the design industry, I’m highly qualified in branding, brochures, annual reports. With organisational expertise I’m also experienced in delivering complex projects with large volumes of products, traditional layout and typography on and offline, art direction and project management.
Mint’s office (Leeds) is very near to my home and I now also have a great life/work balance with greater flexibility which I didn’t have before, this I see as an absolute plus, it has proven to be a much better way to work as I now can spend more time concentrating on our fantastic clients and delivering a top class service, but at the same time also having that all important quality time with my family, rather than spending time in traffic jams!
My first year has been really enjoyable, as we continue to build on our varied client base and get involved in more and more exciting projects. I’m really looking forward to seeing what 2019 has to offer!
Key branding challenges in 2019
In 2019 businesses face ongoing branding challenges closely relating to a number of key factors;
1 Flexibility of your brand to continue to be relevant
2 Customer perceptions of your brand and brand loyalty
3 Position and ability to compete in an ever competitive market
4 Threat of economic climate changes and post Brexit financial impact
5 Embracing of new media brand opportunities
1) Flexibility and brand relevance
The key to staying relevant is to stay true to your brand essence, always making sure your brand, products and service are doing better than others, to the people it serves. For bigger brands, it is difficult to stay relevant because they lack manoeuvrability and they must therefore transit to move forward. That is why many new brands are taking, little by little, market share from bigger more established names. The clear identification of brand essence and differentiators must be reflected in both brand consideration and marketing strategy.
2) Customer perceptions and brand loyalty
Customer loyalty is a challenge because customers now have so many options, and this forces brands to constantly spend time on innovation in order to stay ahead of their competitors at a faster and faster rate. Brands can’t just create a product and then sell it. They have to constantly be innovating their product lines while simultaneously excelling at marketing, customer service and UXP – the full package. Meeting and exceeding ever increasing customer expectations is an ongoing challenge.
One challenge in 2019 that will impact many brands is the difficulties of marketing to Millennials. As most marketers know, Millennials grew up on the internet and are used to fast service, multiple companies competing for their business, and the atmosphere of being a “VIP”. Millenials are now entering the commercial world with these same expectations, so it is important to build a brand and service which considers how the brand is perceived, by both todays perhaps more traditional older buyers, and tomorrows upcoming buyers. Brand messaging, creating a sense of uniqueness and service will all combine to breed loyalty to a brand.
3) Positioning and market competition
Every year the market welcomes more competitors. Internet, social media and influencers are the main disruptors. Both nationally and globally the reach of online marketing brings new threats. These factors allow new competitors to expand fast and relevantly, providing your customers with choice of product and supplier. It is why the challenge of building competitive branding throughout all of a client’s marketing is crucial in positioning your brand above your competition.
4) Economic impact to brands
A big concern amongst clients this year is how Brexit will economically affect their brand. Is a weakened exchange rate and trading changes going to impact upon cost of products to your customers? In a cost driven industry what challenges will this present your brand? With this in mind differentiators of quality of product, excellence of service and value need to be considered a key challenge for your brand.
5) New media opportunities
Whilst undoubtedly traditional print based marketing is relevant for many clients, it is important to capitalise on online, digital, social and new media opportunities. It’s no longer enough to have a brochure based website providing an online presence. It needs to be supported by a strategy of SEO, appreciation of UXP, digital marketing and ongoing content development. Videos now appear on over 70% of search results, and according to studies, 46% of consumers are more likely to purchase a product after watching a video. Plus the potential of App development to better service clients.
Whilst these are not inclusive of all challenges a brand faces, they provide an insight to help inform an over arching brand strategy.
Taking the scenic route – Getting out of the city.
Our eclectic list of clients give us the opportunity to visit some fantastic locations across the whole of the UK and beyond, from sky-scraping contemporary architecture in the city to historic stately homes and castles. But today was a trip to visit clients a bit closer to home in the rolling Yorkshire Dales, and what a scenic Yorkshire reminder of the beautiful county we call home, all be it today a very cold one. I think these guys were glad of those woolly jumpers!