Platform Music & Comedy Festival

Platform Music & Comedy Festival

Author: Andy 25th July 2017

Last weekend we were amongst the sell out crowds at the Platform Music & Comedy Festival in Pocklington, enjoying such performers as KT Tunstall, Levellers, Ward Thomas and Newton Faulkner. Needless to say it was an excellent weekend and we are already looking forward to next years.

The festival is presented by Pocklington Arts Centre and is the brain child of Janet Farmer and James Duffy. Pocklington Arts Centre is an award-winning, multi-purpose cultural hub located in East Yorkshire. The venue stages over 300 events (Film Screenings, Live Events, Live Broadcasts, Exhibitions & Workshops) per annum with past performers including comedian John Bishop, restaurant critic Jay Rayner, The Ukulele Orchestra of Great Britain, punk-poet John Cooper Clarke, country duo The Shires and the Grammy nominated Hot 8 Brass Band. In addition to it’s annual programme of events, PAC also stages Platform Festival in the town’s historic Old Railway Station with past performers including KT Tunstall, Al Murray – The Pub Landlord, Billy Bragg and Lucinda Williams. The venue recently became one of Arts Council England’s National Portfolio Organisations for 2018-22, this substantial new investment comes only 18 months after the not-for-profit organisation’s extensive refurbishment and further enhances PAC’s national reputation for artistic excellence.

Pocklington Arts Centre will always have a proud place in our hearts, not only as one of Mint’s most longstanding clients of almost 20 years, but because of the endeavours of the people involved to transform what was once a run down former local picture house into one of the countries leading arts venues.

Growing up in the town I feel a sense of nostalgia towards the Arts Centre, although vastly transformed, I still get childhood memories flooding back when i’m there. Of family trips to the cinema and visits with friends, before the days of on-demand TV, when the cinema was very much at the heart of the communities entertainment. It’s refreshing to see that Pocklington Arts Centre is now very much restored to it’s proud place as the jewel in the communities crown.

Mint Leeds, has been involved in the design of Live Events brochures, marketing and promotional material, and more recently online communications for social media marketing to utilise the potential of new media in promoting events.

The Platform Festival brief was to create a brand that complimented the concept of the festival, it’s iconic location in the town’s Old Railway Station, and also the embracing of the arts and essence of being true to presenting performers and performances in touch with their roots. We translated the branding across multiple platforms, both offline; advertising, brochures, leaflets, branded promotional items such as t-shirts and bags, and large format media such as pop-up banners and posters. And online through; microsite development, screen advertising and social media marketing.